What does your national identity taste like? Ici, c’est Pepsi

by Samuel Victor We’re all familiar with the (in)famous Cola Wars. In those wars, Quebec remains one of the world’s few bastions of Pepsi, and with over 60% of the province’s soft drink market in its pocket, it maintains a considerable lead over Coca-Cola (Austen, 2009). You’re probably thinking to yourself, “Great, who cares?!” Well,… Read More