In 1910, former undefeated heavyweight champion James J. Jeffries came out of retirement and said, “I am going into this fight for the sole purpose of proving that a white man is better than a Negro.” Jeffries had not fought in six years and had to lose around 100 pounds to try to get back to his championship fighting weight.
At the fight, which took place on July 4, 1910 in front of 22,000 people, at a ring built just for the occasion in downtown Reno, Nevada, the ringside band played, “All coons look alike to me”. The fight had become a hotbed of racial tension, and the promoters incited the all-white crowd to chant “kill the nigger”. Johnson, however, proved stronger and more nimble than Jeffries. In the 15th round, after he had been knocked down twice for the first time in his career, Jeffries’ people called it quits to prevent Johnson from knocking him out.
‘Freedom: A Photographic History of the African American Struggle.’ by Phaidon





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