by Jon Daniel Follow @jondaniel66

In October, we in the UK celebrate Black History Month. The tradition started 27 years ago and provides a small, but well established window of opportunity to focus on the achievements of primarily African and African-Caribbean people in the UK. Befitting this historical date in the calendar, I wanted to take the opportunity to pay tribute to someone who I feel has made a significant contribution to the art and design landscape.

Everton Wright is one of a handful of designers of African-Caribbean origin who has successfully run and sold his own mainstream London design consultancy. He created highly influential, impactful and celebrated work, particularly in the fields of music and popular culture, that remains relevant and respected to this day. Wright is a man, who, through his thirst for the new, continues to evolve his art, which defies age or categorisation.

Everton Wright: Creative entrepreneur and artist

What’s your background?

I am a British artist, with parentage from Jamaica. My work is a conscious ‘mash-up’ of drawing and sculpture, combined with digital film and live installations. The work explores the intricate connections between the body and our experience of the modern environment, and this is communicated through bold interactive art, also using urban and rural landscapes as my canvas. I studied graphic design at Middlesex University, received a first class degree, and continued on to train as an artist in mixed media painting at Central St Martin’s College of Art, where I did my foundation. I also trained in film and video production at Four Corners London. As an award-winning creative director, with a professional background in commercial graphic design, I founded consultancy Creative Hands, which was responsible for creating some of most iconic and memorable music brands and imagery of the late eighties. The company ran for 17 years and was sold in 2004. Over the last nine years, art has become my focus, with the creation of Evewright Studio. I have participated in several group and solo exhibitions with my Walking Drawings project. In 2012 one of my ‘Walking Drawings’ installation prints was exhibited at the Royal Academy of Art.

How did you get started?

I started as a junior designer at a company called Design Solutions based in Soho in 1988. The best thing I learnt there was how to be logical with my thought processes when solving design problems. I had creative energy in abundance back then and being in such an environment helped me focus and taught me a lot about the process of how design and creativity was bought and sold. The industry was still very young and graphic design was beginning to be taken seriously by all type of businesses. You could say there was the beginning of bit of a design boom.

What challenges did you face in getting into the industry?

There were not many black designers, let alone companies owned by black designers, when I started out. The industry is still very light in that regard today. So when I set up Creative Hands, it was quite a challenge getting started and growing the company. Overcoming some clients’ perceptions was another barrier we had to deal with. When clients saw the quality of work we produced they would call us in but when I arrived in the offices we had to first overcome the negative stereotype as black men. On more than one occasion a receptionist would mistake me for the courier picking up and delivering a package. I always maintain a high creative output and would always go the extra mile for my clients. The saying that you are as good as your last job ran true for us. We were based in the now-famous Hoxton Square area, but when we were there, only designers like Malcolm Garrett or Neville Brody were our neighbours. Hoxton was a place where not many people wanted to be but it suited me because it had an edge, which is still there today. I believe the Hoxton Hotel is where one of our old offices used to be. The challenge was to develop an impressive and diverse client roster, from music and arts to corporate. I was happy to say that I was able achieve that and eventually sold the company, successfully exiting, which for any business, especially design, wasn’t an easy thing to achieve.

Who are your greatest inspirations?

Not quite everything, but there’s a lot! Muhammad Ali and George Foreman’a ‘Rumble in the Jungle’, Jean-Michel Basquiat, Chris Ofili’s ‘Dung paintings’,  Melvin Van Peebles’ Blaxploitation movies, the Lucian Freud painting of the Queen, Neville Brody’s ‘The Face’ magazine design, Bob Marley’s ‘No woman no cry’, Francis Bacon’s screaming paintings, Damian Hirst’s Shark in a Tank, British landscapes –  especially the Scottish Highlands, Studio One Reggae, Peter Saville’s New Order Record sleeves, Usain Bolt’s 9.58sec 100 metre world record, Steve McQueen’s film Hunger, Turner nominee Lynette Yiadom-Boakye, invisible Black People, my son and granddaughter.

My influences are wide ranging I could go on and on. Art, art history, photography, film, sculpture, performance, typography, paintings, all types of music and sound. Drawings have been the foundation my creative practice and I am rarely seen without a sketchbook. Having a good foundation at St Martin’s really helped formulate the way I look at the world. When I started my degree one of my tutors gave me a book on Milton Glaser.  I just loved the way he was able to work between art and graphics, which gave me a much-needed doorway into how I approached graphic design. When I started to work professionally I have always incorporated the same ideologies, which mean you use whatever appropriate medium to solve a client solution. So even now my art studio works on a wide range of projects. I incorporate everything from film with sculpture and digital installation using coding, to creating public interaction projects with drawing and performance, to traditional design and print. It’s just creative expression to me, the medium I use is irrelevant.

What is the project you are most proud of?

I find my current Walking Drawing films and project very special. I never try to look back at my designs; however seeing the Jamiroquai campaigns I produced still gives me a buzz. We designed the band’s first two albums in the ’90s and the branding became quiet iconic, it got our name out there. I recently moved house and found all the original artworks produced by hand with the mark up instruction attached, complete with a series of huge flyposters. The ‘Spliff Man’ poster for ‘Space Cowboy’ is still my favourite, even though I don’t smoke. That whole project got us noticed. It is much harder now for young designers with the scaling down of the music industry and marketing budgets. There are fewer places out there where talented young creative can get their work seen.

Campaign for Jamiroquai

Work for Darker than Blue

What would be your dream job?

I’m lucky. I’m currently doing my dream job playing with sand and film cameras. Making art is the most interesting and engaging thing for me at the moment. I have always been a person who has enjoy the exploration of ideas and with the merging together of media in all forms it’s the most exciting time to be a creative – and especially an artist. Clients are also more open minded as to new ways to reach audiences with the exponential growth of new media. With Evewright Studio I am building a dynamic art practice and I am now working on a new series of Walking Drawings from Africa across the diaspora. It’s a challenge but I suppose that’s my dream project at the moment and I always go for that dream.

Please name some people in your field that you believe deserve credit or recognition.

Graphic designers: Henry Obasi At PPaint; best animator: Osbert Parker (Bafta-nominated several times); illustrator: Benjamin Wachenje; advertising: Tre­vor Robin­son OBE at Quiet Storm; photographer: Franklyn Rodgers. Don’t get me going on artists or you’ll run out of space!

What’s next for you?

I am a full-time visual artist working in a variety of media from sculpture to film and have been developing a series of installations called Walking Drawings. A Walking Drawing is a large-scale drawing undertaken by Evewright with a combination of freehand and mechanical tools on a vast landscape (canvas) of at least a quarter of a mile in the early hours of the morning. The drawing then becomes pathways and people of different ages, genders and cultures all dressed in black or colours are led on to it and invited to walk its lines in various formats and patterns. The public are invited to walk these lines to engage with, and experience a drawing in a new way to become participants in the creation of the artwork rather than an observer. This unique and evocative art installation consists of three films shot on Redcam, a series of 12 large scale prints and a floor installation sculpted with ten inch in height figures out of waste metal. For more information  and to see the film trailers go to: www.evewrightstudio.com and www.evewright.com And of course I’m designing all the print for the exhibition.

This interview was first published at Visual-Intellectual and is republished here with the author’s permission.

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Jon Daniel is an award-winning creative of African Caribbean heritage. Classically trained as a graphic designer, Jon has worked primarily as an art director for many of London’s leading advertising agencies, in a career spanning over twenty years, creating effective and award-winning campaigns for clients including IBM, Nestle Rowntree, NHS Careers, Drink Drive, Inland Revenue, The ICA, Philips and Virgin Direct.

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